Creative Ops, Automated

Turn your ad data into your next winning ad.

Fabrikad ties what's already working in your account to whatever you build next. Pull up your winners, shape the month around real numbers, write the hooks and scripts, then line up creators, brief them, and pay them. Start to finish, one place.

Ad Intelligence — Live library Synced with Meta & TikTok
AI insight: Your top 3 ads this week all hook with a problem-callout in the first 1.5s — hook rate +22% vs last week.See breakdown
Blended ROAS
2.8x
▲ 0.4x
Avg CPI
$1.74
▼ 11%
Hook Rate
41%
▲ 22%
Top performers · last 7 days
01Tired-parent · problem hook4.1x
02Authority-flip · talking head3.6x
03Before/after · demo3.0x
♥ Winner
Hook rate48%
ROAS3.6x
The problem

Your data and your creative live in different worlds.

You know your ROAS down to the decimal. What you don't know is why one ad took off and the next one flopped. Briefs change shape every time they go out, so nothing compares cleanly. Your creators are split between DMs, a spreadsheet, and a folder of invoices. And the angle that crushed it last quarter? That's a memory, not a system.

Insight that goes nowhere.

The data stays locked in Ads Manager. It never reaches whoever's writing the next brief.

Briefs you can't compare.

No two briefs look alike, so "what worked" is always a guess.

Production by group chat.

Sourcing, briefing, paying — three jobs, five tools, zero structure.

The Fabrikad loop

Creative shouldn't be a straight line. It should be a loop.

For most teams the workflow snaps in half a dozen places. Numbers sit in one tab, ideas in another, briefs in email, creators in the DMs, and nobody can say which insight produced which ad. Fabrikad joins those ends back together, so the ad you ship today teaches the one you make tomorrow and your best angles stop being happy accidents. Give it a few cycles and it sharpens on its own.

"Every ad teaches the next one. That's the loop."
1 Measure2 Learn3 Plan4 Build5 Produce6 Launch
The loop
1
Measure
2
Learn
3
Plan
4
Build
5
Produce
6
Launch
Why it works · Tired-parent · problem hook
♥ Winner
ROAS 4.1x

Why it works

Auto-flagged winner · spend $6.2k
Hook (0–2s)Problem-callout to camera: "Still not sleeping?"
StructureTalking-head → demo → payoff
CTA"Link in bio" overlay at 18s
Hook rate 48%Thumb-stop 39%CTR 2.4%CPI $1.74
Ad Intelligence

Know why your winners win.

Your entire ad library in one place, synced straight from Meta & TikTok, with the numbers that decide what you make next.

Pull every live ad into a single view: ROAS, CPI, hook rate, CTR, thumb-stop, spend. The winners surface on their own. Click into one and Fabrikad shows you what carried it — the opening line, the structure, the caption, the close. Want more like it? One tap sends the angle to your plan or turns it into a brief.

  • Live sync with Meta & TikTok Ads Manager
  • Hook rate, thumb-stop, ROAS, CPI, CTR in one card
  • Auto-flagged winners with a "why it works" breakdown
  • Clone any winning angle into the Planner
Watch the competition, ethically. A swipe file of competitor ads pulled straight from the public Ad Library, clearly marked as theirs. See who's running what and for how long, and save boards by theme — "tired-parent angles," "authority-flip hooks," whatever you're chasing.
Planner

Plan the month from data, not vibes.

Fabrikad maps out next month from the last 90 days you actually ran.

You end up with a balanced slate: mostly proven concepts, plus room for one real swing — the 20% rule, built right in. Ideas move across a board from Concept to Hook to Talking Head to Brief, each tagged with where it came from. None of it is a hunch.

  • Auto-built monthly plan from 90 days of data
  • 80% proven / 20% fresh-test balance by default
  • Kanban from concept to ready-to-send brief
  • Every idea tagged by origin — nothing is a guess
Concepts 6
Tired-parent problem hookWinner · 4.1x
Authority-flip myth-bustProven angle
Routine-as-ritualCompetitor gap
Hooks 4
"Still not sleeping?"From winner
"Your doctor won't say this"20% new bet
Talking Head 3
90s demo script v2Proven angle
Brief 2
UGC brief · @wellnesswithsameReady to send

Hook Builder

Scored hook options from any concept. Point it at your winners, your competitors' blind spots, or somewhere nobody's gone yet.

Match my winnersCompetitor gapsNet-new

Talking Head Builder

A script timed to the second — hook, story, demo, payoff, close — built from your concept and the hook you picked.

0:00 Hook0:03 Story0:12 Demo0:22 CTA

UGC Brief Builder

Folds the concept, hook, script, caption, CTA, and specs into one brief that's ready to ship.

ConceptScriptCaptionSpecs
AI Builders

From insight to ready-to-shoot in clicks.

Three builders handle the grunt work at every step, trained on what already performs for you.

Generate scored hook options, draft a script timed to the second, and assemble a finished brief without ever leaving the page. Each builder leans on your past winners, the trends moving through your category, and the openings your competitors keep ignoring.

UGC Briefs

One brief format. Comparable results.

One standardized brief for every creator, so you can finally line up results and see what's driving them.

Concept, hook, script beats, caption, CTA, deliverables, specs — identical structure, every single time. From there Fabrikad pairs creators to the brief by niche, track record, and the accounts you already follow, then spells out why each one made the cut.

  • Standardized brief format for clean, comparable results
  • AI creator-matching scored by fit (e.g. 96% match)
  • Matched on niche, past performance, and your follows
  • Edit any brief before it goes out
UGC Brief · Tired-parent problem hook
Standardized format · v1.0
ConceptExhausted parent finds a wind-down ritual that finally works.
Hook"Still not sleeping? It's not you — it's your routine."
ScriptHook → relatable story → quick demo → payoff + CTA
CaptionPOV: your brain finally shuts up 😮‍💨 #sleeptok
Specs9:16 · 25–35s · talking head · captions burned in
@wellnesswithsame
Sleep & wellness · 3 past app wins · matches your follows
96%match
@wellnesswithsame
Active now
Love this angle — the tired-parent hook is so me 😅 send the brief over!
📋 Standardized brief · Tired-parent problem hook9:16 · 25–35s · talking head. Hook → story → demo → payoff + CTA. Caption + specs attached.
Sent! 50% deposit released on accept 👆
$220.00
Milestone 1 of 2 · on accept
50% on accept · 50% on delivery + approval
Creator Network

Find, brief, and pay creators in one thread.

DMs, spreadsheets, and a separate invoice for everyone? You're done with that.

Scroll the network, follow the creators who fit, and your matches quietly sharpen around your taste. Every card leads with what matters — followers, engagement, average hold, past app wins. Open someone up and you can message, send the brief, and pay, all in the same thread. Milestones handled for you.

  • Browse and follow creators to train your matching
  • See followers, engagement, avg hold, and past wins up front
  • Chat, brief, and pay in a single thread
  • Milestone payments (50% on accept, 50% on delivery + approval)
Why Fabrikad

The only tool that runs the whole loop.

01

Data-first creative.

No blank pages here. Every concept traces to something real: a past winner, a category trend, or a gap a competitor walked away from.

02

The whole loop, one tool.

Research, planning, building, sourcing, briefing, paying — all under one roof, so nothing slips through a handoff.

03

Standardized briefs.

Same brief format for everyone, which means your results actually stack up against each other.

04

Hook-rate obsessed.

The first two seconds make or break the ad. Fabrikad scores them, takes them apart, and rebuilds your hooks around whatever stops the scroll.

05

It learns your taste.

Every winner you check and creator you follow tightens the match and sharpens what it writes.

How it works

Connect once. Loop forever.

1

Connect your ad accounts.

Link Meta & TikTok in one click. Fabrikad reads what's live and floats your winners to the top.

2

Let Fabrikad plan and build.

It hands you a month's plan from your own data, then turns it into hooks, scripts, and briefs in a few clicks.

3

Match, brief, and launch.

Pick your creators, fire off the brief, pay in the thread, and watch the results loop straight back into the next plan.

Built for teams that live and die by creative.

Performance teams, UGC brands, and agencies buying paid social on Meta & TikTok. Anyone who wants more winners, faster, without their data and their production living on separate islands. Built on the same creative-ops workflow Scrolling Media runs every day.